Nielsen EDI - School Holiday Calendar

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Want to know what percentage of school-aged students Kindergarten through College are IN or OUT of school on a particular day, in a particular state, county or school district?

The School Holiday Calendar is an essential resource for advertisers, movie marketers or any industry professional interested in targeting the school-age population.

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By combining school district holiday data with the enrollment information representative of the 90 million students in the US and Canada, the School Holiday Calendar reports on the percentage and number of students in or out of school every day of the year at the national, DMA, state, county and district levels.

The School Holiday Calendar is a Powerful Marketing Tool that will enable you to...

  • Predict percentage and distribution of students IN or OUT of school for advertising or resource planning.
  • Learn exactly how schools phase in and out of session across North America throughout the entire year.
  • Identify geographic patterns for school breaks.
  • Discover significant local holidays that provide special marketing opportunities across the United States.

The School Holiday Calendar also allows for multiple search functions to support your media buying, selling, or staffing resources...

  • Research by Geography
    • Search by Country, Region, State, DMA, County, or School District.
  • Research by Timeframe
    • Search by a range of dates (Including History).
    • Search by holiday and up to 10 days before and after.
  • Research by Percentage of Students IN or OUT of School
    • Find dates when a certain percentage of students are IN or OUT of school.

The School Holiday Calendar also displays multiple views of data to help better understand when students are IN or OUT of school...

  • View Report
    • Find out the Percent of Students that fall between the ages 5-8, 9-11, 12-14, 15-17, 18-25 for a given Region, State, or DMA.
    • View of the Percentage of Students IN or OUT of School Country, Region, State, DMA, County, or School District.
  • View Calendar
    • Calendar View of the Percentage of Students IN or OUT of School for a given Country, Region, State, DMA, County, or School District.
  • View Holiday Schedule
    • View of the Holiday Schedule for the selected Country, Region, State, DMA, County, or School District.
    • Categories captured in School Holiday Calendar include National Holidays, Teacher In-Service Days, Student Free Days, and Local & Regional Holidays.
  • View Enrollment
    • View of the enrollment for the selected Country, Region, State, DMA, County, or School District
  • View Percentage of Schools IN or OUT of School.
    • View of the Percentage of Schools IN or OUT of Session over a range of dates.

 
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